Syllabus

Download: Syllabus

FIRST SESSION   1-31

Introduction:  technology in relation to audience experiences with stories;  funding, production and distribution – old (TV, film, etc), and new models: cross-media, trans-media, multi-platform storytelling, interactive media, user-generated media etc.  Basic models: 1. Brand extension and marketing, 2. ‘made for web or mobile apps’- webisodes & mobisodes, 3. Transmedia as franchise, 4. Organic Transmedia.  Why transmedia?

Case Study # 1

SECOND SESSION   2-7

Storytelling aspects: the use of media should grow out of the story, not vice-versa – focus on the experience, not the device! Which stories could work for Transmedia and why? Story Development, concept and realization – the planning stage, Pt 1.

Case Study #2

THIRD SESSION  2-14

The Planning Stage, Pt 2 – Define your Expectations! Who is the Audience? The Process: Development, Funding, Production, Distribution – how does it apply to production across multiple media platforms.

ASSIGNMENT #1: Multi-platform project analysis and in class presentation – due on 2/16:         identify a project that applies one or more aspects of storytelling across various media, research its approach in terms of storytelling technique(s), platforms and audience engagement.

FOURTH SESSION  2-21

In-class Presentations of multi-platform project examples.

ASSIGNMENT #2: Develop Your Transmedia Project Pitch – due 2/23:  Questions to consider: what is it about, who are the characters, who is the audience, which media platforms would you use and why – and why is it suitable as a transmedia project/which kind of transmedia?

FIFTH SESSION 2-28

First in-class pitch session, comments and discussion.

Developing the “Bible” – script and strategy: the premise, the story-world, tone, characters, timeline & plot.

SIXTH SESSION  3-7

Brainstorming and Project Development – the “Think Tank.”

 SEVENTH SESSION 3-15

Project Development Pt 2: Funding, Production timelines, and distribution options.

ASSIGNMENT #3: Develop your Project – due 3/22:

Project outline, including story synopsis, funding options, timeline, production and distribution.

 

EIGHTH  SESSION 3-22

In-class project presentations; comments and discussion.

NO CLASS 3-28:  SPRING BREAK – 3-25  –  3-31

NINTH SESSION 4-4

Breaking into groups – each group picks one project to develop a prototype.

Blog and website creation – basics; where to start; video – shoot, encode, upload- youtube,  vimeo and other channels – how many platforms; don’t over-extend yourself! Creating a fluid/flexible strategy that can be adjusted as you go along.

TENTH SESSION 4-11

Content Development & Production; Case studies & examples; building a work-in-progess; audience expectations; the content curve & dramatic elements in a multi-platform environment.

ASSIGNMENT #4: Prepare A work-in-progress report  – due 4-12: each group will present where they are with their project at this point.

ELEVENTH SESSION 4-18

In-class wip-project presentations; comments and discussion.

Uses of Social Media: crowd-sourcing, building the core audience/participants through social media; the function of live events; gaming; various apps- gps, maps, on-demand, etc – experts and “experts.”  Interactivity – benefits and potential pitfalls.

TWELFTH CLASS 4-25

Distribution Models: Old World vs New World; hybrid distribution; keeping your audience engaged- social media, part 2; international and global channels.

FINAL ASSIGNMENT:  Final Project presentations – Groups 1-3 on 4/26 and Groups 4&5 on 5/3

THIRTEENTH CLASS 5-2

In-class final project presentations – GROUPS 1-3; comments and discussion.

FOURTEENTH CLASS 5-9

In-class final project presentations – GROUPS 4&5; comments and discussion.

FIFTEENTH CLASS 5-16

Wrap-up; what does the future hold – transmedia is not a fixed concept! Opportunities and challenges; taking the next steps.

Recommended Readings:

The Producer’s Guide to Transmedia: How to Develop, Fund, Produce and Distribute Compelling Stories Across Multiple Platforms, Nuno Bernardo; Publisher: Beactive Books (April 5, 2011)

The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories, Frank Rose , Publisher: W. W. Norton & Company; (February, 2011)

Convergence Culture: Where Old and New Media Collide, Henry Jenkins, Publisher: NYU Press; Revised edition (September,, 2008)

**** An extensive list of online resources and articles will be given in class***

GRADES: 60% Class participation and discussion, 40% Assignments.

NO MORE THAN THREE ABSENCES.

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