Though you all may be interested in this upcoming project in BK. There are some online components, and the core platform is listening to the story while traveling through Park Slope and visiting locations – shops, bars, etc. from the story:
Hey guys, (it’s Samantha)
So I thought this was a neat little lost of well done transmedia projects. Looks like a few of the ones that some chose as their case studies are on here. 🙂
A friend just sent me this awesome link that proposes to googlers the chance to take part in an online/offline adventure as treasure hunters. The project was debunked as an April Fool’s prank but boy oh boy did it look like a load of fun. Check the video pitch out!
SAM Presentation PPT for TM Campaign
What is the story about?
A band of explorers discovered “Videoland”, (the market major platforms of Vimeo and YouTube) and their expedition produced a research paper/mind map/website/presentation, which they presented to the Digital Explorers Society (reminiscent of the Victorian Era National Geographic Society).
The explorers are planning another expedition to “Videoland” to further learn and make new discoveries of the on-line environment. They are enlisting new recruits to further the goals of their expedition.
Each enlisted participant assumes an explorer persona (with specific character traits) to apply to thier path of discovery and curiosity from their own vantage point.
Who are we trying to reach? – Find niche audience.
17-24 year old girls/women who are students at The New School.
We suggest focusing this particular demographic of girls/women for multiple reasons:
- there is a niche need/trend/movement in advancing digital/web literacy for females due to a gender gap
- it is a focused audience
- Demograpic: affects the language and make of the story to be colloquial, and the design will be interesting outside of a business/corporate aesthetic
- the notion of the explorer is largely male-dominated with examples/personas mostly men: Jack Kerouac, Stephen Deadlus, Indiana Jones, etc.
What is our goal? – Group goal not personal goals.
To ask relevant questions regarding Videoland’s nether-diversity and the cultural forces that motivates on-line behavior.
Possible questions if needed for a follow up to that question:
- Why do people upload videos?
- What makes a video viral, likable, share worthy or even comment worthy?
- What do you look for in a video?
These questions attach to the idea of discovery and process in the sense that the answer is not conclusive but discoverable, thinkable, observable and make-able through targeted processes. This reflects on the expansive and detectable qualities of viral video culture, and in creating an adventure in Videoland. The route that the participants/storytellers/explorers take depends on many variables such as questions and attraction to content. The goal is to foster and understand these behaviors, that unveil a rich reservoir of viral video, and the exploration literacy has some caveats, morals (not ethical, but the moral of the story) and obstacles that need to be charted and addressed. This allows us to contextualize user behaviors, legal limitations, cultural climates/environments, and services provided by the content platforms.
The goal of the story is to set up evocative points, to pose questions, and to set off individual trajectories, showing that there are worlds within this platform, and fitted with some inquisitive tools/approaches, the participants (audiences) actually become pro-active consumers of the viral video terrain, allowing them to receive content and define it within a context of wonderment, curiosity, and allowing the material to collect in personal “field books”