Though you all may be interested in this upcoming project in BK. There are some online components, and the core platform is listening to the story while traveling through Park Slope and visiting locations – shops, bars, etc. from the story:
SAM Presentation PPT for TM Campaign
Thought this article about Kickstarter and graphic novels was interesting – the info could be useful to platforms other than graphic novels.
Just wanted to share this article that draws a metaphor between musical ensembles.
Presentation for case study of Hunted campaign.