Google’s very own Transmedia project

A friend just sent me this awesome link that proposes to googlers the chance to take part in an online/offline adventure as treasure hunters. The project was debunked as an April Fool’s prank but boy oh boy did it look like a load of fun. Check the video pitch out!


Vimeo YouTube Transmedia Project

What is the story about?

A band of explorers discovered “Videoland”, (the market major platforms of Vimeo and YouTube) and their expedition produced a research paper/mind map/website/presentation, which they presented to the Digital Explorers Society (reminiscent of the Victorian Era National Geographic Society).

The explorers are planning another expedition to “Videoland” to further learn and make new discoveries of the on-line environment. They are enlisting new recruits to further the goals of their expedition.

Each enlisted participant assumes an explorer persona (with specific character traits) to apply to thier path of discovery and curiosity from their own vantage point.

Who are we trying to reach? – Find niche audience.

17-24 year old girls/women who are students at The New School.

We suggest focusing this particular demographic of girls/women for multiple reasons:

  • there is a niche need/trend/movement in advancing digital/web literacy for females due to a gender gap
  • it is a focused audience
  • Demograpic: affects the language and make of the story to be colloquial, and the design will be interesting outside of a business/corporate aesthetic
  • the notion of the explorer is largely male-dominated with examples/personas mostly men: Jack Kerouac, Stephen Deadlus, Indiana Jones,  etc.

 What is our goal? – Group goal not personal goals.

To ask relevant questions regarding Videoland’s nether-diversity and the cultural forces that motivates on-line behavior.

Possible questions if needed for a follow up to that question:

  • Why do people upload videos?
  • What makes a video viral, likable, share worthy or even comment worthy?
  • What do you look for in a video?

These questions attach to the idea of discovery and process in the sense that the answer is not conclusive but discoverable, thinkable, observable and make-able through targeted processes. This reflects on the expansive and detectable qualities of viral video culture, and in creating an adventure in Videoland. The route that the participants/storytellers/explorers take depends on many variables such as questions and attraction to content. The goal is to foster and understand these behaviors, that unveil a rich reservoir of viral video, and the exploration literacy has some caveats, morals (not ethical, but the moral of the story) and obstacles that need to be charted and addressed. This allows us to contextualize user behaviors, legal limitations, cultural climates/environments, and services provided by the content platforms.

The goal of the story is to set up evocative points, to pose questions, and to set off individual trajectories, showing that there are worlds within this platform, and fitted with some inquisitive tools/approaches, the participants (audiences) actually become pro-active consumers of the viral video terrain, allowing them to receive content and define it within a context of wonderment, curiosity, and allowing the material to collect in personal “field books”

Here’s a link to a draft website that houses my Transmedia project.  It provides insight into the idea.  The title is Mali: Development.  A Transmedia project to explore international development issues.  

I wanted to attached a Word document with a brief overview of the project, but don’t see that option, so am inserting it here.    


Mali: Development                                                                                                                       A Transmedia Project to explore international development issues.

 Main Transmedia Features

Website to house the features.

  • Video to provide personal edge and insight.
  • Diagrams to organize time and events – year of independence, SAPs, imposed, etc.
  • Questions to peak further curiosity

The Diagrams and Questions are both interactive, bumping into the same territory of Official Perspectives and Dissenting Perspectives of international development approaches. 

The Goal of the project is to provide a thoughtful way to explore and build understanding about the complexities of international development so that productive dialogue might contribute to better approaches. 

Target audience.  This project is geared toward an audience interested in international development – students, practitioners, etc.

Creatives. A team of people will be required to successfully launch and maintain the project.  A project manager (Susan), a scholar (preferably Malian), an IT person (with creative capabilities), and guest providers of information, and a visual artist contact in Mali to provide current video clips and photos from Mali.

Budget.  No budget required at this time, unless IT expertise is not found on a voluntary basis.