Hi All! My case study is on HBO’s marketing campaign for the launch of their TV series “Game of Thrones,” in 2011. I think it is a great example of using both online and real-life strategies, to really capture audiences new to the program and engage those already familiar with the story on which the show is based. I think the campaign has been very successful, garnering enough momentum to keep fans talking/blogging about the show until today.
You can check out my presentation here.