Music Ensembles as a Metaphor for Transmedia Creators/Projects

Hey all,

Just wanted to share this article that draws a metaphor between musical ensembles.


Tranfiguring Transmedia – A look at Harry Potter

Hey everyone!

I took a look at some of the more recent elements of the Harry Potter franchise which, beyond the film adaptations has dug its heels into other ways to keep the spirit and interest alive.

Though I may be making an assumption here, I felt that most are familiar with the general premise of the novels, and that they were turned into a popular film series.

Here’s a link to My Presentation on Google Docs

Case Study: Game of Thrones

Hi All! My case study is on HBO’s marketing campaign for the launch of their TV series “Game of Thrones,” in 2011. I think it is a great example of using both online and real-life strategies, to really capture audiences new to the program and engage those already familiar with the story on which the show is based. I think the campaign has been very successful, garnering enough momentum to keep fans talking/blogging about the show until today.

You can check out my presentation here.

Danielle Christophe

Case Study: ilovebees

I decided to change my case study and do ILoveBees, which was an alternate reality game marketing campaign for the release of the video game Halo 2.  I think it’s a pretty interesting example of an ARG that was almost an entertainment product on its own, with a 5+ hour radio drama-style story only very loosely tied to the video game storyline.  42 Entertainment created and ran the ARG for Bungie, and it was very successful, with millions of players, but it’s still very difficult to assess its effectiveness as a marketing tool.

Here’s a link to my PowerPoint presentation.
And the original ARG site is still up and archived.